Purple Cow Onsite Innovation Training

With "Purple Cow" innovation training, we're in the business of making "YOU" and your "BUSINESS" remarkable. We'll help you look at your products and services in a whole new way, the Free Prize Way. We'll guide you through the process of selling your idea(s). (Did you know that this is the #1 reason why most innovations fail, they fail to get sold internally!) And we'll get you started on creating the "free prize" for your product or service by going to the edges.

Chances are your current product or service is right in the middle, perhaps even boring. By first finding an edge, a free prize that has been shown to make a product or service remarkable, and then going all the way to that edge, as far from the center as the consumers you are trying to reach dare you to go, you will be finding the free prize consumers will pay for, remark about, and sneeze about to others. Sales will increase, revenues will be generated, and growth will happen, all because you and your business became a PURPLE COW...now isn't that remarkable!

Purple Cow Innovation Training!

Do you want to attract more of the "right" customers?
Do you want to create an environment that promotes positive change, and inspires creative, innovative thought?
Do you want to energize your workforce and retain the best and brightest talent?
Do you want to understand why "new media" is so important to incorporate into your marketing strategy?
Do you want to be able to measure your results and grow your business by creating products/services that your customers seek out, want and will buy?
Do you want to learn how to use innovation to make your products/services stand out above the competition and get "remarked" about?
Do you want to stop pushing your products and service and start pulling and attracting customers and raving fans toward you?
Do you want to stop wasting your marketing dollars on advertising to the masses and start investing your dollars in creating and innovating products/services that customers want?
Do you want to have consistent growth and be a leader in your industry?
Do you want to learn how sustain and  grow your business proactively and not be  reactive to outside forces?

If the answer to these questions is "yes",  you'll want to experience the most energizing, thought-provoking, challenging, and fun workshop of the year.

You'll learn:

• Why innovation is a "must" to today's economy.
• How to apply six thinking styles to any innovation project.
• To apply the four stages of the Edgecraft Process.
• How to "sell" your product/service to the "right" customers.
• Why it's important to use an integrated "new" media approach to any on-line marketing strategy.
• How to prototype anything and why it's critical for a successful product/service launch.
• How to overcome the four basic challenges to innovation.
• How to apply the learning's from the workshop to any product/service and grow your business with less stress and more fun!

Workshop Design:

A.M. Our day begins with your participation in a fictitious company that is in the business of "innovating" boring, me-too products and services. Through team effort, creative thought, perseverance, and the willingness to overcome internal challenges and use new skills and techniques, your team may achieve the "Purple Cow Award" for "best" Innovation. But there's more to it than simply designing a remarkable product/service... your team will have to create a strategy and implementation plan to "sell it". This is where your team will have an opportunity to design a comprehensive, integrated "new" media marketing approach to help "launch" the newly innovated product/service and capture the attention of your potential customers.

P.M. We'll debrief the morning experience. We'll process "together" what happened, where the ah hah's came from, and how to apply your newly acquired knowledge, skills, and attitudes to your own work environment.

We'll explore Purple Cow Philosophy and how to blend Purple Cow with Social Media for capturing the attention of today's busy consumer. Purple Cow is all about attracting the "Right" customers to you and having them "remark" about your product/services to others. How do you use today's on-line marketing technology to do this? What tools are available to you and what do you use, and when? These are all important questions to ask and they deserve "real" answers. We all want our businesses to grow and thrive. You'll explore the principles and practices that we "must" integrated into your companies "core".

You'll be given the Compass Consulting Team's "Making a Purple Cow Guide " that will take you through the Purple Cow process and allow you to apply the learning's from the workshop to your own products/services. You'll be able to share your information with others and start to create a culture that embraces the "cow" philosophy and watch your business grow!

On-site Option: We'll deliver the workshop "on-site" for your company. Pricing varies.
Learn More: Contact Al Andersen at 602-684-9300.

Disclaimer: Although we are huge fans of Seth Godin's books, we are not endorsed or affiliated in any way with Seth Godin.