Purple Cow Consulting
What's next?...after the PURPLE COW Innovation Showcase?
OK, you've attended the Purple Cow Innovation Showcase and have some knowledge, skill and a huge amount of energy and desire to transform your business, company, organization, products and services into PURPLE COW! But, do you have the "one" ingredient that may be the most critical factor to your SUCCESS...a PURPLE COW COACH?
Well, don't panic. At Compass Consulting Team we know that the real work in becoming PURPLE COW'S is after the showcase is over. We also know that if you don't catch people quickly after they've been through some amazing training, they're motivation and drive starts to dwindle after the first 72 hours!!!
We will work with you and your organization to implement the PURPLE COW philosophy, tools, techniques, and concepts into your way of doing business. We'll help your team or teams of people develop the skill of "innovation" and practice the ten critical behaviors (personas) for innovation to seed, grow, and harvest. We'll support your team as they learn the "Learning Personas", the "Organizing Personas", and the "Building Personas". We'll facilitate the process of "going to the edges"(edgecraft) with you and your team where the "six thinking hats" become invaluable to divergence, convergence , and choosing the right path.
What about the crucial step of "selling" the soft innovation/FREE PRIZE? Don't worry, we understand that Making PURPLE COWS involves more than deciding the "edge" to innovate and the "how" to make it REMARKABLE. Making PURPLE COWS involves "sneezers" that want to find you and tell other sneezers until you jump the chasm. It involves a process called "edgecraft" that allows you and your team to decide on the "soft" innovations that will matter most to your customers. It encourages you to use the "Cow" cycle and not skip steps. And lastly, it warrants a champion to sell it internally!
Perspiration and old-fashioned hard work have long been recognized as central to the process of creativity and innovation. Even gifted athletes remind us that it takes disciplined effort to make the best of their talents. Teaming up for innovation and Making PURPLE COWS is a lot like an athletic event, and many of the same principles apply:
- Stretch for strength. FLEXIBILITY is the new strength! Responsiveness, adopting new personas and models, being nimble and fresh are your companies greatest strengths. But, these strengths must be USED to their fullest extent to grow!
- Go for Distance. Adopting the PURPLE COW philosophy and culture of innovation is not a job to be delegated to the marketing department, or HR, or R&D. The spirit of innovation and PURPLE COW permeates the entire enterprise at great companies. Dare to be GREAT! Get everyone involved.
- Never surrender. Take a tireless, never-say-die approach to your work. Most PURPLE COW companies boast the same relentless attitude, keeping their point of view in motion through a process of continuous learning and persistent advocacy.
- Embrace the Mental Game. You'll need mental toughness to keep going when common sense and physical fatigue may say it is time to stop. PURPLE COWS have the uncommon sense to pursue promising ideas long after their competitors would have given up or given in.
- Celebrate coaches. Seek out someone you trust who will nurture the team. Even in solo performances, most high achievers have a great coach who believe in them. The right coach will bring out the best in you and your team.
To find out more about Compass Consulting Team and how to bring us on-site for our PURPLE COW Workshop and/or PURPLE COW CONSULTING please call Al Andersen at 602-684-9300 or email us at: info@compassconsultingteam.com.
